In a bid to take on the likes of Qualcomm and ARM, leading graphics card maker Nvidia will be licensing its GPU and visual computing portfolio to other manufacturers.
The company has stated that the licensing process will start with its GPU cores based on the kepler architecture. This technology is currently used in GeForce PC GPUs, Quadro workstation graphics and Tesla supercomputing GPUs . NVIDIA’s nest-generation Tegra mobile processor, codenamed Logan, also uses kepler.
The licensing of its visual computing portfolio will allow third-party developers to come up with their own graphics technology, taking advantage of Nvidia’s vast array of patents.
The move comes as a result of a slowdown in the PC market . The increasing popularity of mobile computing devices such as smartphones and tablets has meant that the graphics manufacturer is facing problems in raising its stake in the market.
Jen-Hsun Huang, the CEO of Nvidia stressed on the point that licensing graphics cores and visual patents would help the company take advantage of the booming market for smartphones and tablets .It would help it tap markets it could not reach by selling its own chips.
When he was asked whether Nvidia could feature on Apple and Samsung devices in the future, Huang said, “We will target customers where their capacity and desire to build their own application processors is great.”
The company has stated that the licensing process will start with its GPU cores based on the kepler architecture. This technology is currently used in GeForce PC GPUs, Quadro workstation graphics and Tesla supercomputing GPUs . NVIDIA’s nest-generation Tegra mobile processor, codenamed Logan, also uses kepler.
The licensing of its visual computing portfolio will allow third-party developers to come up with their own graphics technology, taking advantage of Nvidia’s vast array of patents.
The move comes as a result of a slowdown in the PC market . The increasing popularity of mobile computing devices such as smartphones and tablets has meant that the graphics manufacturer is facing problems in raising its stake in the market.
Jen-Hsun Huang, the CEO of Nvidia stressed on the point that licensing graphics cores and visual patents would help the company take advantage of the booming market for smartphones and tablets .It would help it tap markets it could not reach by selling its own chips.
When he was asked whether Nvidia could feature on Apple and Samsung devices in the future, Huang said, “We will target customers where their capacity and desire to build their own application processors is great.”
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