AMD hasn’t been able to compete at the high end of the consumer or business PC markets
for a while, but it has a few interesting new tricks that should attract customers. A week
after launching its Trinity and Brazos 2.0 platform at Compute, the commmpany hosted its
own fusion Developers’ summit, where it announced the formation of the heterogeneous
system architecture foundation of the heterogeneous System Architetecture foundation.
HAS refers to AMD’s own x86-based processors working a concert with ARM, whose
designs have powered the world’s most popular smartphones and tablets over the past
few years. The tow companies, plus Texas instruments, imaginations Technologies and
Mediate, will work together to develop open systems and strandards that allow developers
to create software that can work across various architectures and take advantage of all of
them, the move harnesses eah company’s specializations in graphics,, decoding and other
computing, and creates a potentially powerful ecosystem that neither Intel nor Vida is a part
of
AMD also becomes a licensee of ARM technology and will bring the widely used
Trustzone hard zone hardware-based security solution to AMD processors in 2013. For use
in business-centric applications. The company said that it will not, however, be
manufacturing ARM CPUs or SOCs for itself.
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